A key goal in marketing is to keep the current customer base satisfied about your products and/ or services. Research can be used to test the relative levels of satisfaction with your offerings versus those of your current competitors. In addition, gaps in satisfaction between what is currently available and what the "ideal" product or service would be can identify areas for new product development and/or competitive differentiation.
After a baseline study is completed, the study can be repeated on an on-going (or longitudinal) basis. This process will help keep customer satisfaction at the forefront of the corporation's attention and provide more immediate feedback as to potential problems. Results from these studies can uncover problems that, if corrected, will result in the greatest net gain in satisfaction.
Acorn offers numerous ways of conducting customer satisfaction research. A detailed, customized proposal can be produced according to your needs and specifications, with an eye on the unique module structure.