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Competitive Intelligence

Acorn’s Competitive Intelligence is the gathering of all types of hard data on a competitor from both published and unpublished sources. An example of published sources might include a scan of the Internet for company facts, credit history, new product announcements, etc. Unpublished sources might include interviews with employees and or the trade press to determine the direction of product or service development before it is officially made public.

Acorn’s market perception competitive studies are usually done to ascertain the competition's strengths and weaknesses with regards to the consumers’ desire to do business with them.

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